Love it or hate it… Cool Kids “88″ single is a free download single on iTUNES.

“This is like the worst rap song I’ve ever heard in my life. The beat isn’t even good.”

“This is coming from a true rap fan… and this is not rap. don’t even waste your time… honestly.”

You be the judge of their current single “88.” That’s pretty much what happens when you employ a “free downloadable single” on iTUNES music store to the masses featuring an up and coming group setting out to establish themselves. Meet The Cool Kids. Independent hip-hops (er… underground) true school duo courtesy of Chocolate Industries, just got a slap in the face from the mainstream masses. While I will say a handful of hip-hop faithfuls praised the kids “88″ single for it’s crafty attempt to bring back fundamental hip-hop from the 80’s, it was also panned excessively by mainstream heads with one liner comments like “This isn’t real hip-hop and I’m a real hip-hop head.” What can you expect though? Haters will be haters. While I will respect those who gave it a chance, I question those that panned it explaining real hip-hop lies in singles like “Bust it baby” by Piles or “Move shake drop” by DJ Laz…

I don’t know, why should I even bother fronting on fakers? Who am I to judge? I see it like this… Underground hip-hop has never seen an outlet like this within marketing music. On-line music purchasing and sampling is big. It either makes or breaks a group. (Like the Cool Kids) Back in the days you put out a 12″-inch vinyl, college DJ’s will play it… you slang your tapes at local shows opening for sub par acts… it was all word of mouth, and this like in 98′! The Cool kids for example have the opportunity to expand with a free downloadable single courtesy of iTUNES… you’re either gonna love it… or if your not use to the genre context Cool Kids are displaying… you’re gonna hate it! Cool Kids don’t have that mega label push to be a make or break act… they’re more independent and as far as I can tell, iTUNES fed their single to the lions.

(more after the jump…)

Say word?! A Posse cut is a popular form of song in hip hop music that involves successive
verses by four or more rappers. (various members of D.I.T.C. pictured above)

Man, I really dig posse cuts. Especially if it’s done right with the correct chemistry within each lyricist inside of the cypher just feeding off each others vibe and what not. Posse cuts (or cyphers) are true forms of Hip-Hop and expression. When I see an album featuring a posse cut of dope artists, I take serious consideration into coppin’ that album. I think of it as that extra mile the recording artist goes to in getting some special guests to rock alongside the track. The same goes for live shows in your area and how the shook the crowd. Think of Posse cuts as a friendly game of Hot potato showcasing a dope verse than passing it along to the next Emcee. On the record label tip, posse cuts are used to send out messages, introduce new talent or build up more hype to an Artists fourth coming album.

The first of our many segments will showcase a few of my favorite posse cuts videos throughout the years.
(more after the jump…)